1. The Overview
Brownstone Furniture approached Artkade to redesign their company website, create product tearsheets and image color correction when needed. They rely heavily on their online presence to reach new vendors and showcase new products releases.
Brownstone Furniture liked the simplicity and white space of their previous site. The new design needed to be updated yet maintain the overall feel of the previous site. The second challenge, was to create a streamlined process to update content. They also really wanted to simplify how to find new products.
2. The Challenges
- Clean & Simple design
- System For easy content maintenance
- Simplify finding products
3. The Solutions
- Create products Section
- Added a “new” badge
- WordPress Site
We kept the design simple, spacious and modern. With a similar look to their previous site but we introduced new features and functionality.
To solve the product management issue we opted for a WordPress CMS site. We created a custom products section so products can easily be added and dynamically appear throughout the site.
For ease of introducing products to users we created a “Related Products” section. With handpicked products, allowing for a custom selection. We also added a “New” badge to clearly mark new products.
Lastly, we added a downloaded tearsheet button for each product so designers and vendors can easily print out.
Thanks to our knowledge of print, color correction, image composite and print production. We are also able to create and manage the professionally printed sales product tearsheets.
4. Print Services
- Sales Product TearSheets