What’s It About
Web design is more complicated than it sounds. Which is why you need experts in multiple specialties.
Not everyone is a web designer. Web design is different than print design. Even though design theory may be the same, each medium impacts the final results. Knowing how to build a website, available functionalities and latests trends. Will help you save money and actually get you what you want. Let us do the creative lifting and get you where you need to be.
Marketing and Communication
Marketing and communication helps identify what can work best for a website by targeting its market. This can be an age group or a particular strand of culture; thus we design with a full understanding of audience trends.
This is important because your online design needs to match your message and your audience. For example, (B2B) business-to-business web design considerations will differ greatly from a consumer targeted website such as a retail or an entertainment website.
Careful considerations need to be made to ensure that the aesthetics or overall design of a site, online banner, PowerPoint slides etc… do not clash with the clarity and accuracy of the content or the target audience.
User Experience and Interactive Design
User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site.
If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with websites (younger audiences for example) may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or the usefulness of a less intuitive website.
This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of a users skill level. Much of the user experience design and interactive design are considered based on our target audience and marketing message.
THIS LEADS US TO…
Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site’s page layout should remain consistent on each page or different on certain pages. The main decision driving this is your content message and user experience.
Responsive Web Design is a newer approach, based on CSS3, which allows a deeper level of per-device specification within the page’s stylesheet through an enhanced use of CSS. Artkade always designs responsively and responsibly!
Web designers also know that fonts play a very important part to achieving good design and a clear message. We typically like to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications. Too many fonts will delay your website load time, this is also in mind when we design for you. Speed is king!